The primary objective of this project was to refresh Sixth Street Veterinary Hospital's existing logo deck to prepare for its upcoming 10th anniversary. Sixth Street Vet is a practice that values "modern veterinary medicine with that friendly hometown feel." They were in need of a logo that accurately reflected that sentiment.
Sixth Street Vet's original logo had the "friendly hometown feel," but it lacked individuality and felt outdated. The challenge when creating this logo was to update it to feel fresh and modern without losing the foundation of the old logo. This was achieved by updating the font and layout while keeping some of the original visual elements intact.
The outcome of this project was a new logo deck that could be used in a variety of circumstances. The visual identity of Sixth Street now aligned with their value of "modern veterinary medicine with that friendly hometown feel."
